E-Commerce Economics

Features

 ·  Comprehensive Coverage: Covers all relevant applications of electronic commerce to various fields of economics: industrial organization; public economics; money, banking, and financial economics; international economics; and macroeconomics.

·  Impact of E-Commerce on Economic Principles: Provides balanced examinations of how basic economic principles continue to apply to the electronic marketplace and of how features of certain products sold in this marketplace have required rethinking some of those principles.

·  Real-World Applications: Numerous examples throughout the text demonstrate the real-world relevance of the study of e-commerce economics. More than 70 boxed features apply economic concepts to case studies in electronic commerce relating to management (Management Online boxes), policy (Policymaking Online boxes), and globalization (Globalization Online boxes). Each of the Online features concludes with critical thinking questions titled, "For Critical Thinking," which can be used to facilitate class discussion.

·  Internet Enhancements: Web application features include "On the Web" boxes throughout highlighting margin URLs for students to explore on the Web, and "Online Exercises" at the end of each chapter.

·  Student Study Aids: Innovative student support materials include an electronic study guide and interactive quizzes.

·  Fundamental Issues: Each chapter begins with Fundamental Issues, which are in the form of a question. Each Fundamental Issue is revisited, as appropriate, in the chapter.

 
Table of Contents

UNIT I: ELECTRONIC COMMERCE--MARKETS AND PRICES.
1. Foundations of Electronic Commerce.
2. Applying Basic Economic Principles to Electronic Commerce.
3. Imperfect Competition, Virtual Products, and Network Industries.
4. Business Strategies and Conduct in the Electronic Marketplace.

UNIT II: INFORMATION, ADVERTISING, AND INNOVATION IN THE ELECTRONIC MARKETPLACE.
5. Searching for Information in Electronic Markets.
6. Internet Advertising.
7. Innovation, Intellectual Property Rights, and the Internet.

UNIT III: INTERNET FINANCE, ONLINE BANKING, AND E-MONEY.
8. Online Financial Markets.
9. The Economics of Online Banking.
10. Digital Cash and Electronic Payments.

UNIT IV: POLICY IMPLICATIONS OF ELECTRONIC COMMERCE.
11. Regulatory Issues in Electronic Markets.
12. The Public Sector and the Electronic Marketplace.
13. Electronic Commerce and the World Trading System.
14. The Electronic Marketplace and Aggregate Economics Activity.

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